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PUBLIC RELATION - Coggle Diagram
PUBLIC RELATION
introduction
Public relations encompasses the strategies and activities employed by individuals or organizations, such as optometry practices, to cultivate and maintain favorable relationships with their target audiences and the public.
Cultivating strong relationships with existing patients through exceptional care, clear communication, and educational initiatives.
Raising awareness of the practice within the community and highlighting its services and expertise to attract new patients.
importance
efforts, commitment and activities to strenghthen the bond between patient and optometrist
Increased visibility and a strong reputation directly translate to a higher volume of patients seeking the practice's services.
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Methods
Operative Method
Essentially connected with almost every every aspect of the optometry clinic setting, included private practice optometry , hospital and specialty clinics. All those coming in contact with patients, as well as those operating behind the scene share the same burden.
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Communicative Method
Communication in all possible forms to enable the private practice optometry, hospital and specialty clinics to convey its message to the public.
The queries of the patients and their caretaker should be satisfied if optometrist and ophthalmologist give elaborative information during consultation
Making available appropriate information to the patients and the caretaker regarding eye assessments and vision problems