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Lean Analytics (Use data to build a better startup faster) Alistair…
Lean Analytics
(Use data to build a better startup faster)
Alistair Croll & Benjamin Yoskovitz
Foreword by Eric Ries
Preface
Who is this book for
How this book works
Part 1
Overview of Lean Startup, Data analytics fundamentals, and data-driven mindset and frameworks.
Part 2
Apply to the startup
6 business models and 5 stages of a startup - product & market
Part 3
Metrics, Baseline and Target setting
Part 4
How to apply to different sized companies
The Building Blocks
Customer Development
A startup is an organization formed to search for a scalable and repeatable business model.
Go out of the building
Lean startup
Build, measure and learn
We'd like to hear from you
Part 1: Stop Lying to Yourself
Chapter 1. We're all liars
The lean startup movement
Poking a Hole in Your Reality Distortion Field
Airbnb Photography—Growth Within Growth
Chapter 2. How to keep score
What Makes a Good Metric?
Comparative
Understandable
Ratio, Rate
Ratios are good
Actionable
Accounting
Target vs Achieved
Experimental
Optimize
Comes in pairs
Change
Time
5 important points
Qualitative vs qunatitative
Both are important - words and numbers
Vanity vs actionable
Actionable
Exploratory vs repoting
Discover, Operate
4 types
Things we know that we know
Things we know that we dont know
known unknowns
Things that we don't know that we know
Things that we dont know that we dont know
unknown unknowns
valuable for a startup
Leading vs lagging
Correlated vs causal
Casual is more important
Moving targets
Targets are not set in stone
Segments, Cohorts, A/B Testing, Multivariate Analysis
Chapter 3. Deciding What to Do with Your Life
Chapter 4. Data-Driven Versus Data-Informed
Part 2: Finding the right metric for right now
Chapter 5. Analytics Frameworks
Chapter 6. The Discipline of One Metric That Matters
Chapter 7. What Business Are You In?
Chapter 8. Model One: E-commerce
Chapter 9. Model Two: Software as a Service (SaaS)
Chapter 10. Model Three: Free Mobile App
Chapter 11. Model Four: Media Site
Chapter 12. Model Five: User-Generated Content
Chapter 13. Model Six: Two-Sided Marketplaces
Chapter 14. What Stage Are You At?
Chapter 15. Stage One: Empathy
Chapter 16. Stage Two: Stickiness
Chapter 17. Stage Three: Virality
Chapter 18. Stage Four: Revenue
Chapter 19. Stage Five: Scale
Part 3: Lines in the sand
Chapter 21. Am I Good Enough?
Chapter 22. E-commerce: Lines in the Sand
Chapter 23. SaaS: Lines in the Sand
Chapter 24. Free Mobile App: Lines in the Sand
Chapter 25. Media Site: Lines in the Sand
Chapter 26. User-Generated Content: Lines in the Sand
Chapter 27. Two-Sided Marketplaces: Lines in the Sand
Chapter 28. What to Do When You Don’t Have a Baseline
Part 4: Putting lean analytics to work
Chapter 29. Selling into Enterprise Markets
Chapter 30. Lean from Within: Intrapreneurs
Chapter 31. Conclusion: Beyond Startups