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Target Markets - Coggle Diagram
Target Markets
PMI
Different classes of people
Wealthy individuals
Want choice
In hospitals or consultants
Avoid waiting lists
Higher quality of service
GRP or IND
People not covered by state benefits
Retirees
Cannot wait for treatments
Wealthy or poor
Full time students
Covered under parent's policy
Income Protection
Cover regular payments
Mortgage or bills
Education costs
Childcare costs
Low to medium income families
Protect against loss of income, from one provider becoming unable to work
GRP or IND
Critical Illness
GRP or IND
Those with outstanding debts
Individuals with dependents
All age ranges
Mandatory or Optional