Please enable JavaScript.
Coggle requires JavaScript to display documents.
Advertising and Salesmanship🗣️📢 - Coggle Diagram
Advertising and Salesmanship
🗣️📢
Advertising
📢
Publicity
Publicity Vs Advertising🔄
Payment💰
Target audience🎯
Identified sponsor🤷
Control📰
Purpose🧠
Advantages
🎁
To business
intro new products🆕
Maintain existing buyers👥
increase sales📈
To society
innovation of better products🧪
better lifestyle🏠
generates employment👷
To consumers
gain info📚
guidance in using product🧭
helps make a choice🤔
Limitations
🚫
Multiplies wants💭
Increases cost of product💸
Creates monopoly🏢
Motivation for wrong deeds 🚬
One way communication🗣️
Objectives
Introduction of new product🆕
Increase sales📈
Maintain existing buyers👥
Create brand image🛡️
Enhance goodwill of firm 🏆
Media
TV📺
Newspaper📰
Radio📻
Magazines and journals🩺
Films🎥
Outdoor Advertising🏙️
Salesmanship
🛍️
Importance
🌟
To Customers
Identify which product🛒
Understand how to use📘
After sales service🛠️
To Business
Increase sales📈
Identification of new customers🔍
Understand costumer needs🤔
To society
Helps collect market info📊
Helps deliver goods🚚
Matches demand with supply⚖️
Qualities
Good personality😊
Mental qualities🧠
Knowledge📚
Ability to communicate🗣️
Good behaviour🤝
Persistence💪
Sales Promotion
Objectives
Information to customers🛍️
Persuade customers🔄
Increase Sales📈
Incentive to retailers💼
Create product identity
Tools
Free Samples🎁
Bonus Offer🎉
Price Off🔖
Free Offer📺
Exchange Offer🔄
Discount Coupon🏷️
Fairs and Exhibitions🎪
Money Refund 💸
Deferred Payments🛫
Contests🏆
Sales Promotion Vs Advertising
Objective🎯
Effect🕒
Nature🔁
Approach
Result💸