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Packaging Design: Botanic Bliss essential oil - Coggle Diagram
Packaging Design: Botanic Bliss essential oil
Botanic Bliss: visually appealing
environmentally responsible
packaging and label solution
natural and sophisticated qualities
expectations of wellness- conscious consumers.
USP
Nurturing Nature, Elevating Well-being
Branding Personality:
Natural
serene, and sophisticated
aligning with the purity of essential oils
Target Market:
Age: 25-50
Interests: natural and holistic living, health and wellness, nature
and outdoors
hobbies: yoga and meditation, DIY skincare, environmental advocacy
Values: natural and ethical products, community and sharing
Deliverables - Mock-Ups
packaging box
packaging label
OPTIONAL: high-end closure option
Design Objective:
natural appeal
Cohesive branding
information transparency
Key Element
logo placdment
Colour palette
typography
imagery
Packaging Type
Primary Packaging
dark glass bottles to protect the essential oil from light and ensure product integrity.
Label Design
label that includes essential information such as botanical name, purity level,
Closure
tamper-evident closures to guarantee the product’s safety and quality.
Sustainability
Material
Eco-friendly and recyclable materials for packaging components, emphasising the brand’s commitment to sustainability.
Messaging
messaging that communication of the brands eco-conscious practices and commitment to ethical sourcing.