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Packaging AT1 - Packaging Project - Coggle Diagram
Packaging AT1 - Packaging Project
Submission:
Small PDF file of EVD
In EVD, Provide mockups of:
Packaging
Product Label
Goal of AT1?
Research about Packaging
Plan the style and type of packaging you want to create for your chosen brief
Choose a brief
Create a wine package and label
Create a Tea package and label
Create a Essential Oil package and label
My chosen Brief: Essential Oil packaging
Target Market:
Age: 25 to 50yrs
Interests: Natural and Holistic Living, Health and Wellness, Nature and Outdoors
Hobbies: Yoga and Meditation, DIY Skincare, Environmental Advocacy
Values: Natural and Ethical Products, Community and sharing
Design Objectives:
Have a Natural Appeal - show the pure and botanical nature of the brand
Cohesive Branding - make sure to show the brands serve and sophisticated image
Information Transparency - clear information on label
Key Elements:
Logo Placement - Establish the brand
Colour Palette - use earthy tones, soft greens to create the connection to nature and botanical essence of the product
Typography - clean and elegant font to reflect the brans sophistication, and ensure readability
Imagery - incorporate botanical illustrations and or images of the essential oil source to visually represent the product natural origin
Sustainability:
Material Choices - use eco-friendly and recyclable materials for packaging
Messaging - Integrate messaging that communicates the brand's eco-conscious practices and commitment to ethical sourcing