Please enable JavaScript.
Coggle requires JavaScript to display documents.
Sales pipeline conversion - Coggle Diagram
Sales pipeline conversion
Lead Generation
Marketing Channels
The reduction in marketing budget has led to a lower number of qualified leads, resulting in decreased pipeline conversion rates. (P0)
Lead Engagement
Ineffective engagement strategies for leads are causing a lower conversion rate from lead to customer. (P1)
Marketing Activities
Social Marketing
Social marketing channels are not effective for B2B tech businesses, leading to a lower conversion rate. (P1)
Marketing Strategies
The lack of tailored marketing strategies for different segments is contributing to the decrease in pipeline conversion rates. (P2)
Product Offerings
Product Offerings
The frequency of product updates is insufficient, making the offerings less attractive to current business needs, thus lowering the conversion rate. (P1)
Product Updates
The existing product offerings are not aligned with the current market expectations, leading to lower conversion rates. (P0)
Lead Quality
Lead Follow-Up
Inadequate follow-up processes with prospective clients are resulting in a lower conversion rate. (P1)
Source of Leads
Leads generated from certain channels are of lower quality, affecting the overall conversion rate. (P2)
Sales Process
Direct Sales Investment
Insufficient investment in direct sales personnel is negatively impacting the pipeline conversion rates. (P3)
Sales Cycle Stage
The sales team is struggling to convert prospects into customers at specific stages of the sales cycle, leading to a lower overall conversion rate. (P1)