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Marketing Mix - Coggle Diagram
Marketing Mix
Product
🛍️
Components of product mix
Product characteristics📋
Branding🔖
Packaging📦
Labelling🏷️
Product Classification (types)
Based on Durability
Durable goods🚗
Non durable goods🧼
Based on Tangibility
Tangible goods📦
Non tangible goods💼
Based on Use
Consumer goods🛒
Convenience goods🧈🍳
Shopping goods👗👞
Specialty goods💎
Industrial goods🏭
Price
💵
Factors Affecting Pricing Decisions
Cost💸
Demand📈
Competition⚔️
Marketing Objectives🎯
Government Regulation🏛️
Methods of Price Fixation
Cost based pricing 🧮
Competition based pricing⚖️
Demand based pricing 📊
Objective based pricing🎯
Sealed bid pricing📩
Place
🌍
Types of Distribution Channels
Zero Stage🚪➡️👥
One Stage🏭➡️🛒➡️👥
Two Stage 🏭➡️📦➡️🛒➡️👥
Three Stage🏭➡️💼➡️📦➡️🛒➡️👥
Factors Affecting Distribution Channel Choice
Nature of market📍
Nature of product🛠️
Nature of company🏢
Middleman Consideration🤝
Functions
Costumer Contact📞
Transfer of Ownership🔄
Financing💳
After Sales Service🛠️
Promotion
📢
Elements of Promotion Mix
Advertising📺
Publicity📰
Direct Marketing📬
Personal Selling🤝
Sales Promotion🎁