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Environmental Marketing Marketing - Coggle Diagram

- - - - to the planning process
      - Implementation and control of the efficient and effective flow of products, services
    - - inventory management
      - transport
      - the storage
    - - Online Inventory Management
      - Online order processing
  - - - Product-centric approach
      - Customer-centric approach
      - Consultative approach
  - - - a set of activities and strategies that a company or organization carries out to identify, anticipate and satisfy market needs and wants
  - - - Customers
      - Competitors
      - Suppliers
      - Intermediaries
    - - Demographic factors
      - Economic factors
      - Sociocultural factors
      - Technological factors
  - - - Offer and demand
      - Competence
      - Market segmentation
  - - - Depending on the type of client
        
        Consumer market
        
        Business market
      - Depending on geographic location
        
        Local market
        
        National market
        
        International market
      - Depending on the competition and the number of sellers and buyers
        
        monopolistic market
        
        Oligopolistic market
        
        monopolistic market
      - Depending on the type of product
        
        Durable goods market
        
        Non-durable goods market
        
        Services market
      - Depending on buyer behavior
        
        business market
        
        Consumer market
- - - - It is determined by several factors
        
        like the price of the product
        
        consumer income
    - - It is determined by several factors
        
        The cost of production
        
        The technology
        
        The availability of resources
  - - - Item price
      - Consumer income
      - Preferences and tastes
  - - - Production costs
      - Technology and production capacity
      - Producer objectives and strategies
  - - - to the point at which demand and supply of a good or service become equal, resulting in a set price and quantity of exchange for that particular item
    - - The most common
        
        Market equilibrium
        
        Price balance
        
        Long term balance
        
        Static balance
- - - - Decision-oriented
      - Based on the scientific method
      - Systematic and structured approach
      - Use different methods and techniques
  - - - Know the consumer
      - Evaluate customer satisfaction
      - Analyze the competition
  - - - Consumer needs and desires
      - Consumer preferences and choices
      - Information seeking behavior
  - - - Definition of research objectives
      - Design of the investigation
      - Data collection
      - Analysis of data
- - - - Product positioning
      - Product development and improvement
      - Product Lifecycle Management
      - Price strategy
  - - - Value-Based Pricing
      - Cost-Based Pricing
      - Penetrating pricing strategy
  - - - Selection of distribution channels
      - Market coverage
      - Relations with intermediaries
      - Logistics and supply chain management
  - - - inform consumers about the benefits and features of the product, persuade consumers to purchase it, and encourage long-term loyalty
    - - The most common types of advertising
        
        Television advertising
        
        Radio advertising
        
        Print advertising
  - - - Social Aspect
        
        Influence on consumer behavior
        
        Effects on society and culture
        
        Responsibility and advertising ethics
      - Economic aspect
        
        Boost to the economy
        
        Employment generation
        
        Impact on the media