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Carvinal Research - Coggle Diagram

- - - - privacy
        
        The ethical use of consumer statistics and information, staying within the correct boundaries and regulations.
        
        psychographic
        
        Personality
        
        Attitude
        
        Values
        
        Interests
        
        technographic
        
        Mobile-use
        
        Desktop-use
        
        Apps
        
        Software
        
        needs-based
        
        Product
        
        Service needs
        
        geographic
        
        Country
        
        State
        
        City/town
        
        Suburb
        
        value-based
        
        Economic value of specific customer groups to the business
        
        behavioural
        
        Purchasing behaviour
        
        Company interaction
        
        Product usage
        
        Habits
        
        Loyalty
        
        demographic
        
        Age
        
        Gender
        
        Level of education
        
        Income
        
        Relationship/family status
        
        Education
      - responsibility
        
        A brand's impact can be large, the more consumers viewing the advertisement, the more opinions and impressions can be formed. Being observed by an audience means a brand has to be responsible for their choices and mindful of what they are trying to achieve with their content.
      - avoiding discrimination
        
        Having an audience and a positive impact means being inclusive of everyone. Avoiding any type of bias and/or discrimination is extremely important.
      - transparency
        
        providing all of the information a customer or client needs to know, e.g side effects of a product, disclosing all information that is relevant. To be avoid misleading the audience in any way.
    - - paper/materials
        
        Volatile Organic Counpounds (VOCs) are used in the process of creating paper. The problems with sustainability when producing paper include: water pollution/ contamination, deforestation, bulk chemical use, production of greenhouse gasses, energy wastage.
      - ink and solvents
        
        Problems with Ink and solvent production include: The use of heavy metals such as lead, cadmium and barium causing health issues and toxic fumes/ contamination when exposed to the natural environment.
      - digital design
        
        Digital design may not include the production of solid prints or products, however, it still comes with environmental impact: One of the largest problems is electronic waste, emitting toxic chemicals like mercury, lead and cadmium into the environment along with electricity production emitting greenhouse gasses and being one the leading causes of global warming.
    - - The Australian Consumer Law
        
        the Australian Competition and Consumer Commission (ACCC)
        
        the Australian Securities and Investments Commission (ASIC)
        
        each state and territory consumer protection agency (in Queensland, this is the Office of Fair Trading).
        
        ACL covers:
        
        Misleading or deceptive conduct
        
        False or misleading representations
        
        Unconscionable conduct
        
        Representations about countries of origin
        
        Information standards
  - - - strategies
        
        Online advertising (instagram)
        
        print design advertising
- - - - Carnival is meant to be bright and vibrant to match the high energy and good vibes.
        Dancers and floats will most likely contain maximalistic qualities with patterns and flare, being as multicoloured as possible.
        Ironic and exaggerated themes are often included as well.
        (animals, plants, pop culture etc.)
    - - Rio de Janeiro, Brazil
        
        Celebrates the history, religion and culture of Brazil.
        Carnival is a festival before Lent, a Christian tradition of fasting and avoiding meat for 40 days, imitating how Jesus fasted in the wilderness before his public ministry. The origin of Carnival's name (carnelevarium) means 'to remove meat' in Medieval Latin.
        Some traditions include:
        Public events such as parties in the streets, parades and performances.
        Samba Dancing
        Circus-like acts
        Elaborate costumes and masks