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Buds and greens @ beckworth - Coggle Diagram
Buds and greens @ beckworth
Marketing
SWOT /PESTLE
Social media
Research what works top florists
Maintenance
Soft launch
Official launch
Influencers
Press release / invite
Services
Commercial
Subscription services
Workshops
Products
Occasions
Valentine’s Day
Mothers day
Weddings
Funerals
Baby showers
Setup & operations
Deliveries
Transport/tax savings/fuel costs
Financial
System for bookkeeping XERO/quick books
Business Bank account
Finance management
I startup costs
Renovation / marketing /signage
Budget
Tax implications / offsetting
Collaborations
Packages (flowers, chocs & wine)
Vouchers
Bouquet/workshop
Emails to BW customers
Social media collabs
Influencers
Branding
Stock
Order process and administration
Telephone
Emails
Online orders
CRM system
Objection handling
Why buy from a florist vs supermarket
Christmas
Workshops
Wreath making
Table decoration
Wreaths
Legal
Insurance
Public liability
Property insurance
Shop
Seating? Consultation for weddings etc / or could be done in Beckworth?
Living wall?
Partnerships and referrals
Photographers
Videographers
Wedding suppliers
Funeral directors
Trade associations
Networking groups
Direct2florist
Staff / freelance
Student
Weekend staff / part time