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Running Lean
The Continuous Innovation Framework
Screenshot 2024-07-19…
Running Lean
The Continuous Innovation Framework
Uses 90-day Model-Prioritize-Test cycles.
Model
Kick off of each 90-day cycle by updating and reviewing the business models (using a Lean Canvas and traction roadmap).
Helps the team constantly realign around a common set of goals, assumptions, and constraints.
Prioritizing
Team collectively prioritizes the riskiest assumptions and propose a number of possible validation strategies (campaigns) for overcoming the risks.
Testing
Instead of making a few large bets, the team makes many small bets on the most promising campaigns using fast iterative experiments. The learning from these experiments help the team identify and double down on the best campaigns.
Demo-Sell-Build process.
Don't start with building a MVP, but and offer.
Sketch out several variants of an idea on a Lean Canvas. This to identify and home in on several promising customer-problem-solution possibilities.
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Parts
Overview
Systematic process for taking an idea from an initial spark to product/market fit (when a product's traction starts rapidly growing), breaking the journey into three parts.
Part I: Design
Key mindset: view your business model, not your solution, as the true product of your startup.
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Part 2: Validation
Business models must be validated with evidence, not taken on faith.
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Part 3: Growth
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Rather than launch a product to everyone, learn how to use a stage-based launch to first test a business model at a small scale and establish repeatability before pursuing growth.