Food scares, milk crises, environmental degradation, abuse of business ethics, the gap between rich and the poor, and other social issues including labour issues have increased the demand for corporate social responsibility (CSR) in China. These crises and issues have not only made the Chinese government embrace CSR as a tool to address social and environmental issues, but also made companies in China want to improve their relationships with their publics. (Social Responsibility in China, Introduction, p. 2 Jan Servaes, Hong Kong, China)