Audience Control in Radio and Music
Music and Radio in its early years
Technology advancements over time
Little-to-no audience control
Have to listen to whatever is on or nothing at all
Limited source options
People plan their days around timing of favorite shows
Market Growth
Increased Profitability
Expanded content offerings
More media content and availability options
More media companies
Consolidation of media companies
Increased cultural influence
Reflects culture more than it influences
Changing cultural morals and content tastes
Shift to digital media
Change in revenue models
Individual control over content
iTunes, Spotify, Podcasts, etc.
Increased profits for conglomorates
Reduced options for consumers and creators
More options for creators outside of major labels/media companies
More options for consumers to chose what they listen to
Increase in audience
Growing Audience Control