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Netflix’s Marketing Strategy - Coggle Diagram
Netflix’s Marketing Strategy
Netflix Marketing Analytics
Content Innovation
International Development
Promotion Strategy
Introduction
Global Epidemic Impact
Rise in home entertainment
16 million new subscribers since 2020
Netflix Overview
Leading streaming company
208 million subscribers worldwide
Business Models
Subscription Model
Unlimited viewing for paid subscribers
Disruption of traditional business models
Recommendation System
Personalised suggestions based on user data
Netflix’s Background
Founding and Evolution
Founded in 1997 by Reed Hastings and Marc Randolph
Transition from DVD rental to streaming service in 2007
Subscriber Growth
222 million subscribers worldwide
Issues
Content Production Costs
High cost of original content production
Examples: House of Cards, The Crown
Dependence on Subscriptions
Revenue mainly from subscriptions
Risks if subscriber growth slows
Distribution Challenges
Restrictions in various countries
Example: Failure to enter the Chinese market
Conclusion
Success Factors
Business model innovation
Effective use of social media
Challenges
High production costs
International market restrictions