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Content Quarterly Reporting - Coggle Diagram
Content Quarterly Reporting
Who
Total Followers and change by channel
Follower Location
Total (UK vs OS)
By channel
Key market breakdown table (engagements, source of engagements etc)
Gender
Age
What
Media value
All partners basic figs
One pager for Hollywoodbets and PensionBee
Branded vs Unbranded Posts
By Channel
Performance per Matchday
Views and engagements
Watch time
Views
Engagement per follower
Engagement per Impression
Impressions
Media value
Engagement
Asset Performance
Views
Media Value
Comparison to last quarter
Percentage exposure
Top Posts
Reach
Engagement
Engagement Rate
Value for Partners
Commercial Performance
Tickets sold etc
Add in GA 4
How (comparisons)
Engagements
Engagement Rate and Per Follower
Followers
Video Views
Media Value
Comparisons to:
Last quarter
PL Average
"The Other 14"
More targeted group of clubs
Things to consider
What can we automate?
What do you want more regularly?
Who should see these reports?
What are your KPIs?
What do we consider "a useful audience"?
Who do we want to compare ourselves to?
What channels are we working with?
Session Structure
What is the current state of play for social media reporting? What do you report on and how often?
What do you think is currently missing in your reporting?
What do you consider "good performing content"?
What do you want to report on vs what do you want Insights to play around with?
What are your content KPIs for the season?
Partnerships Reporting
Who/what/where/why/how?
How do you want things delivered?
What work on last season do we need to do?
Difference between quarterly written, monthly reporting and ad hoc + who does what
Should Insights be involved in any other processes?