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Ch. 13 Qualitative Analysis - Coggle Diagram
Ch. 13 Qualitative Analysis
The analysis of qualitative data and is heavily dependent on the researcher's analytic and integrative skills and personal knowledge of the social context where the data is collected.
**Grounded Theory
is a technique of analyzing data. A process of classifying and categorizing data segments into a set of codes, categories, and relationships.
Open coding
is a process aimed at identifying concepts or key ideas that are hidden within textual data that are related to the phenomenon of interest. Each concept linked to specific portions of the text.
Categories
are broad and general and evolve into constructs in a grounded theory. They are needed to reduce the amount of concepts the researcher must work with.
Axial coding
- the categories are assembled into casual relationships that can explain the phenomenon of interest. They can be performed simultaneously with open coding.
Selective coding
- involves identifying a central category or a core variable and systematically and logically relating this category to other categories.
Theoretical saturation
is reached when data does not yield any marginal change in the core categories or the relationships.
Constant Comparison
process implies continuous rearrangement and refinement of categories and relationships based on increasing depth of understanding four stages of activities.
Comparing incidents assigned to each category
Integrating categories and their properties
Delimiting the theory
Writing theory
Storylining technique
- category and relationships used to refine a story of the observed phenomenon.
Memoing technique
- the process of using these memos to discover patterns and relationships between categories using diagrams and figures.
Concept mapping
- a graphical representation of concepts and relationships between concepts
Content Analysis
is the systematic analysis of a text's content in a quantitative and qualitative manner.
First - sample a selected set of texts from the population of texts for analysis.
Second - researcher identifies and applies rules to divide each text into segments or chunks that can be treated as separate units of analysis. The process is called unitizing.
Third - the researcher construct and applies one or more concepts to each unitized text segment in a process called coding.
Finally - the coded data is analyzed to determined which themes occur most frequently and how they are related to each other.
Sentiment analysis
- technique used to capture people's opinion or attitude an object, person or phenomenon.
Hermeneutic Analysis
- a special type of content analysis where the researcher tries to interpret the subjective meaning of a given text within its socio-historic context.