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Taiwan Market, Marketing Vertical Promotion Strategy - Coggle Diagram
Taiwan Market
MTC
Customer
Market Size: 1300-1400萬左右 (2020)
Segment:
Scooter (普通重型) - 97%
Motorcycle (黃紅牌重機) - 3%
Competitor
Action Camera
GoPro
DJI
Others: SJCAM...
Dash Camera
Collaborator
KOL: Record
MTC Brand
Motorcycle
Scooter
Media/Blog: Record
Context:
Shopping Season: 6月(暑假開始), 7-8月, 9月(開學季), 3月 (年後+開學)
聚集地點: 咖啡廳，公路路段
Tech/Videography
Customer
男性居多，年齡30-50歲之間
Competitor
DSLR
Smartphone：400-500萬台 （2023）
Apple：48.8%
Samsung：22.6%
Cycling
Marketing Vertical Promotion Strategy
Influencer
Pitching > Filtering > Core partners (10-15x / vertical)
Creator Network
Online Campaign
Offline Event
Workshop / Expo
Creator Camp
Social Media
Collab post
Social Campaign
Giveaway
Content Challenge
Seasonal Event
Creator Campaign
Community
Creator Campaign
Workshop Collaboration
Offline event
Workshop
Expo
Vertical Events
Pop-up / Vertical Shops
Co-branding
Motor/Bike/Car
Sports Gear
UGC
Contest