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Google Ads Copy - Coggle Diagram
Google Ads Copy
MISTAKES TO AVOID
AVOID CHOICE FATIQUE
NO EMPTY PROMISES
AGGREGATE STATS
DONT FORGET SEGMENTING RESULT
DONT USE WRONG SAMPLE SIZE
AVOID WATCHING WRONG METRICS
JUDGING CTR
PRE QUALIFY LEADS
APPROACH
FEATURES
BENEFITS
PROBLEM
TESTIMONIAL
REVIEW
PREQUALIFYING
BEST PRACTICES
KEYWORD MATCH
AD COPY
LANDING PAGE
SPECIFY
USE ASSET (AD EXTENTION)
SITELINK
CALLOUT
STRUCTURED SNIPPET
LEVERAGE DYNAMIC FEATURES TO COSTUMIZE COPY
KEYWORD INSERTION
IF FUCNTON
COUNTDOWNS
USE CTA!
FOLLOW THROUGH PROMISE
COMPONENT
HEADLINE
DISPLAY URL
DESCRIPTION