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Ch.8 The mass media and Politics & Ch.9 Public Opinion and Political…
Ch.8 The mass media and Politics & Ch.9 Public Opinion and Political Socialization
The Concept of Free Press
Public sphere
Information and educatio
Different media, different information
Misinformation, fake news
Agenda Setting
framing
Watchdog and Public Advocate
Threat of a Free Press
Government control
Prior restraint, a leak
Private Control
hard news, soft news
Media Bias
Political Bias
Objective Journalism, propaganda model
negative Bias
Strategic framing
The Concept of Public Opinion
Direction- being positive or negative
Stability-changes in public opinion
Intensity-how strong beliefs and attitudes
Salience- importance of issue to public
Competence of Public Opinion
Delegate model of representative Democracy
Trustee system of Democracy
Elite opinion and Issue Public
Interpreting Public Opinion Polls
Did the Poll ask the Right People?
Random sample, Bias Sample, straw polls
What is the Poll's Margin of Error?
Confidential Level
What was the Question?
Instrumentation
The Bases of Public Opinion
Political Culture
Ideology-set of values and beliefs
Political Socialization- acquiring political values
Fdamily, schools, peers, events and experiences