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Disciursive tecnics and strategies - Coggle Diagram

- - - - Avoiding Transparency: Organizations should not withhold or selectively present information to manipulate perceptions of their social responsibility efforts. Transparency is crucial for building trust and credibility (May, 2006; Livesey and Kearins, 2002).
      - Inflated Ethical Claims: Corporations should refrain from making exaggerated or unsubstantiated ethical claims. Such practices can lead to skepticism and distrust among stakeholders (McMillan, 2007).
      - Misalignment between Talk and Action: There should not be a disconnect between what a corporation communicates about its CSR efforts and its actual practices. Stakeholders expect alignment between corporate discourse and behavior (May, Cheney, and Roper, 2007).
      - Ethical Posturing without Substance: It is not advisable for corporations to portray themselves as morally superior or solely driven by ethical motives if their actions do not reflect this commitment (Husted and Allen, 2000).
      - These points underscore the importance of genuine, transparent, and aligned communication in CSR practices to maintain credibility and foster positive stakeholder relationships.