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Descom ICA02 Research and Exploration - Coggle Diagram
Descom ICA02 Research and Exploration
Inspired/Relevant art movements
Fauvism
To attract the younger audience
Use of colourful and bright colours to attract readers
Romanticism
Used to get women and children exposed to German language and culture such as the Grimm Tales
Opportunity to take the tales of their culture and modernize the stories by editing the tales for the period
Surrealism
Avant-garde movement in art and literature which sought to release the creative potential of the unconscious mind, for example by the irrational juxtaposition of images.
FUTURISM
bright and compelling colour scheme
vision of the future
simple and visually aesthetic
sense of movement through dynamic composition
Theme park analysis
Tactics used to attract users for audience engagement
Branding and storytelling
Multi-channel presence
Building trust and reputation
Unique brand identity
Emotional/Targeted advertising
Audience insight and analysis
Customer exprience and presonalisation
Strategic brand distribution
Audience Analysis
Preferences/interests of teenagers aged 12-18
Fantasy and adventure genres
Popular books and movies
Harry Potter
Shadow and Bones
Twilight
Involve fantasy elements such as mythical creatures, magic, quests
Dark and mysterious themes
Horror
Dark fantasy
Eg. Witch's GingerBread House, Dark Forest
Features suspense and sense of thrill from the supernatural/eerie elements
Interactive and Immersive experience
Virtual Reality (VR), Augmented Reality (AR)
Allows audience to feel like active participants rather than passive observers
Technological aspects
Projections
Motion sensors
Interactive screens
Teenagers are highly engaged and captivated by technology, create a more fufilling experience
Music and Sound
Soundtrack
Sound effects
Create a more thrilling and emotionally connected atmosphere
Chosen Grimm tale
and main plot points
Hansel and Gretel
Gets deceived by the evil witch's nice facade and caught by her.
Getting lost in the forest, feeling starved
Seeks out food, stumbles upon a house made of sweets with an odd, seemingly nice old women
Escapes and pushes the witch into the oven
Witch locks up Hansel to feed and fatten him up so she can canniblise him. Forces Gretel to be her servant in the process.
Gets abandoned by their parents because the parents ditched them as they had no more food and were very poor.