Please enable JavaScript.
Coggle requires JavaScript to display documents.
Plan of Action: How to Approach a Case Study - Coggle Diagram
Plan of Action:
How to Approach a Case Study
Writing the report
Structure of the report
Recommendation
Brief logical suggestions
Introduction
Overview of the case
Statement of the main problem identified
Conducting an overall analysis of the company:
SWOT, Porter's Five Forces, Ratio Analysis
Discussion
Initial cause of the issue
Supported by sound evidence:
Calculations, frame-works of analysis, knowledge from prior modules
Action Plan
Current and future course of action
Potential risks and responses
Possible alternative solutions
Conclusion
Brief summary of the report
Key lessons learned
Report writing guidelines
Start every section of your report with a point of agreement
Uses transitions to facilitate a clear thought process
Maintain objectivity
Use third person narrative
Use formal language
To structure your arguments use Toulmin's argument formation
Recommendation = Claim
Supporting evidence = Data
Reason = Warrant
Underlying principle = Backing
Likelihood = Qualifier
Unless = Rebuttal
Analysing a Case Study
Read the case more than once
List the problems and issues identified and what needs to be addressed.
Perform a thorough analysis of the structure and past strategy of the company.
Conduct the SWOT Analysis and/or Porter's Five Forces Model
Find out where studied mathematical and theoretical concepts can be applied
Give recommendations (starting with the most feasible) justified by sound evidence, with pros and cons considered
Review the suggested recommendations to verify if it addresses the issues at hand.
Making Recommendations
Directed at solving strategic problems and increasing the company's future profitability
Should be in correlation with the analysis
To improve the performance of the business the suggestions would typically focus on:
ways to alter corporate, business, and functional strategy
as well as organisational structure and control
Avoid recommendations which may largely have disastrous consequences.
These should be sensible and likely to result in an improvement in the company's performance
