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How to Approach a Case Study - Coggle Diagram
How to Approach a Case Study
How to Analyse a Case Study
Consider length and complexity of case study information to determine how many case study elements it contains
Examine the problem that the company is facing in depth
Read the case study information several times to ensure you have a thorough understanding
Once a clear understanding of the problem is obtained, the additional factual matrix should be further investigated
Elements of a Comprehensive Case Study
History, development and growth of the company over time
Chart critical incidents in time
Investigate how a company’s past strategy and structure affect it presently
The company's internal Strengths and Weaknesses
S and W of the SWOT analysis
Value-creation functions critically analyed to determine strengths and weaknesses
Aids in developing a profile of the company
Opportunities and Threats in the external environment of the company
O and T of the SWOT analysis
Entails an analysis of industry factors and macro environments
Financial statements
Analyse for decision-making
Aids in assessing the overall health of the company
Used to evaluate financial performance and business value
Special emphasis on financial statement analysis
The company's corporate level strategy
Identify the company mission statement and goals
Consider changes in corporate level strategies and why changes occured
Recommendations made
The structure and control systems of the company in relation to its strategy
Implementation of corporate level strategy
How the effctivenss of the iplementation of the compan ystrategy is evaluated
Considering if the strategy should change
The Ten Steps in Analysing a Case Study
Read the Case Study twice
List the problemsthat the company is facing
Perform a thorough analysis of the company's current situation
Determine where theoretical concepts and analytical tools could eb applied practically
Re-read the case study as nw information becomes cear to deepen understanding.
Supply supporting evidence for your answer
Rank your recommendations in order of feasibility and accetability within the given timespan
Give reasosn for your recommendations
Review your answer and measure it to the gven information to determine if it addresses the problems
Do not give unrealisti recommendations or recommendations with disasterous effects for the company
Porter's Five Forces
Threats of new entrants to the market
Supplier bargainig power
Internal competition
Threat of substitutes for products and services
Customer bargaining power
Product life cycle model to form part of the analysis
Make Recommendations
Recommendationsare meant to solve the problem that the company is facing as well as increase it future profitability
The recommendations should be in line with the analysis
How to write your report
Start the report and every section with a point of agreement
Use short and concise sentences
Ensure the information in the report can stand on its own without needing clarification
Write your report with a structure that has a clear flow and logical structure
Avoid being one-sided in statemets and arguments
Use one paragraph per idea
Write in British English
Wrte using professional language - avoiding excessive usage of obscurely formal vocabulary
Elements of a Recommendation in Report Writing
Claim - Recommedation
Data - Supporting evidence
Warrant - Reason
Backing - Underlying Principle
Qualifier - Likelihood
Rebuttal - Condition