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business strategies - Coggle Diagram
business strategies
Goals and Objectives
Mission
focuses on the present and near-future, and defines purpose.
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Product Positioning
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Strategy Canvas
charting tool which compares how customers rate your product against similar products from other competitors
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Marketing Mix
(4P's of Marketing)
Place
the product’s channels of distribution or how it is conveyed from the producer to the end user, .
Promotion
communicating the product attributes and the corporate image in the most favorable light to intermediary sellers and end users
Product
product should be differentiated from competitor’s products in terms of quality, quantity and intellectual property protection
Price
The correct price will ensure that we can cover all costs. At the same time, the correct price can help to generate sales. eg Manufacturing Cost,Promotional materials, Shipping