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Business Strategies - Coggle Diagram

- - - - goals and objectives
        
        vision : looks to the future and defines aspirations
        
        mission : focuses on the present and near-future, and defines purpose.
        
        S.M.A.R.T. framework
        
        Specific
        
        Measurable
        
        Attainable
        
        Relevant
        
        Time-based
      - target market / target users
        
        Demographic: Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers, etc.
        
        Psychographic: Lifestyle, social class, personality-based segmentation
        
        Usage-related / Behavioral: Timing of market launch – whether seasonal in nature, Life-cycle of product – period in which the product is favorably accepted in the market.
      - competitive target analysis (S.W.O.T. analysis)
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
      - product positioning (using strategy canvas)
        
        tool used: Strategy Canvas
      - marketing mix (4P's of marketing)
        
        Product:
        
        product differentiation
        
        product life cycle
        
        Price:
        
        cost-plus pricing
        
        fair / parity
        
        skimming price
        
        penetration price
        
        Place
        
        Promotion:
        
        advertising effectiveness
      - green strategy
        
        Create greener product
        
        Have A Recycling or Waste Reduction Programme
        
        Choose Sustainable Packaging
        
        Be An Environment Advocate
        
        Create Green Campaigns