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Lesson-8 - Coggle Diagram
Lesson-8
Marketing Mix
4Ps: Product, Price, Place and Promotion
Product- A unique solution that meets user needs, and a solution that competitors do not have
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Goals and objectives
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Mission-focuses on the present and near-future, and defines purpose
S.M.A.R.T. Goals- Specific, Measurable, Attainable, Relevant, and Time-based
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Competitive Analysis
S.W.O.T. (strengths, weaknesses, opportunities, and threats)
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Positioning
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the horizontal axis represents the various factors of competition (features, cost, design, quality, etc.