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Business Strategies - Coggle Diagram
Business Strategies
Goals and Objectives
Relevant
Time-based
Attainable
Measurable
Specific
Competitive Target Analysis
Opportunities(external)
Threats(external)
Weaknesses(internal)
Strengths(internal)
Marketing Mix (4P)
Product
Product life cycle
Product differentiaton
Price
cost-plus pricing
fair/parity pricing
skimming pricing
penetration price
Place
Promotion
advertising effectiveness
Target Market / Target Users
Psychographic(lifestyle, social class)
Usage-related / Behavioral(timing of market)
Demographic(age, gender, and income level)
Product Positioning
Green Strategies