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business strategies - Coggle Diagram
business strategies
S.W.O.T.
evaluate a company's competitive position,
strength: products, process, environmental friendly, cost, unique features
features lacking in your product as compared to your competitors, possible improvement for processes
opportunities: in capabilities of competitors, trend, up and coming related technology, changing buying habits of consumers
threats: new competitors coming up, possible change in legislation, use PESTLE analysis
target market
target user: demographic information, their goals or challenges, as well as their buying behavior
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goals/objectives
goals should be specific, measurable, attainable, relevant, time-based
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