Effectiveness of Marketing Strategies used by Claire's

Geo-targeting SMS messaging

Enhancing online-presence

Their revamped website was launched during the holidays

Their TikTok has 305K followers & Instagram has 1M followers

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'Get pierced' campaign

'EarPrint' - TikTok series with influencers

Led to 25% increased revenue & 50% increased clicks

'The Collab' a Gen Zalpha demographic based campaign

Claire's 50 years of Hello Kitty with new collection

BeTheMost campaign - customers can be featured if you tag Claire on Instagram

Campaigns and Collections

'The Collab' a Gen Zalpha demographic based campaign

BeTheMost campaign - where customers can be featured if you tag Claire's on Instagram

'Get Pierced' campaign

Claire's celebrates 50 years of Hello Kitty with new collection

'EarPrint' - TikTok series with influencers

Geo-targeting allowed to create highly exclusive messages

Helped combat the low email engagement

Ayla Palmer, Maggie Sophie Brown, Ariana Feygin, Kaylee Foxhoven, and Junior Gutierrez are the faces of 'The Collab'