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Effectiveness of Marketing Strategies used by Claire's, ('Get…
Effectiveness of Marketing Strategies used by Claire's
Geo-targeting SMS messaging
Geo-targeting allowed to create highly exclusive messages
Helped combat the low email engagement
Enhancing online-presence
Their revamped website was launched during the holidays
Their TikTok has 305K followers & Instagram has 1M followers
Led to 25% increased revenue & 50% increased clicks
Campaigns and Collections
'The Collab' a Gen Zalpha demographic based campaign
BeTheMost campaign - where customers can be featured if you tag Claire's on Instagram
'Get Pierced' campaign
Claire's celebrates 50 years of Hello Kitty with new collection
'EarPrint' - TikTok series with influencers
Ayla Palmer, Maggie Sophie Brown, Ariana Feygin, Kaylee Foxhoven, and Junior Gutierrez are the faces of 'The Collab'
'Get pierced' campaign
'EarPrint' - TikTok series with influencers
'The Collab' a Gen Zalpha demographic based campaign
Claire's 50 years of Hello Kitty with new collection
BeTheMost campaign - customers can be featured if you tag Claire on Instagram
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