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Advertising and Public Relation - Coggle Diagram
Advertising and Public Relation
Advertising
Developing Advertising Programs
Setting advertising objectives
Comparative advertising
Persuasive advertising
Informative advertising
Reminder advertising
Setting the advertising budget
Factors to consider when setting the budget
Product life-cycle stage
Market share
Developing advertising strategy
Creating the advertising message
1.Message strategy
2.Creative concept
3.Message execution
Selecting the advertising media
1,Deciding on reach-frequency-impact
Frequency
Reach
Impact
2.Selecting media vehicles
Narrowcasting versus shotgun approaches
3,Deciding on media timing
Evaluating advertising campaigns
Communication effects
Sales and profit needs
Other Advertising Considerations
Public Relations
Development
Investor relations
Lobbying
Public affairs
Product publicity
Press relations or press agency