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BUSINESS STRATEGIES - Coggle Diagram
BUSINESS STRATEGIES
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SWOT Analysis
Strength
- Products, Processes, Environmental Friendly, Cost, Features my company offers that competitors don't
Weakness
- Features that are lacking in my product, possible improvement for processes
Oppotunities
- incapabilities of competitors, trend, up and coming related technology, changing buying habits of consumers
Threats
- New competitors, existing competitors claiming more market shares, possible change in legislation
The 4P's marketing mix
Product
- Product Differentiation, Product life cycle
Price
- cost-plus pricing, fair/parity pricing, skimming prices, penetration price
Place
- Channels of distribution or how it is conveyed from the producer to the buyer
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