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Lesson 8 - Coggle Diagram
Lesson 8
goals
Vision
A vision statement looks to the future and defines aspirations. It broadly states where the organisation aspires to go in the long run
Mission
A mission statement focuses on the present and near-future, and defines purpose. It suggests what the organisation needs to do, and is not as general or broad unlike a vision statement
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successful business
A business must be well-prepared even before it launches. Having a business plan is one such way to ensure various strategies are looked into. Check out the content page of some sample business plans below.
target market
Demographic: Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers, etc.
Psychographic: Lifestyle, social class, personality-based segmentation
Usage-related / Behavioral: Timing of market launch – whether seasonal in nature, Life-cycle of product – period in which the product is favorably accepted in the market.
competitive analysis
S.W.O.T. (strengths, weaknesses, opportunities, and threats)
positioning strategy
Positioning is how your company’s product is being perceived in the minds of customers as compared to your competitors.
Marketing Mix
4Ps: Product, Price, Place and Promotion.