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Business Strategies - Coggle Diagram
Business Strategies
Goals / Objectives
Vision
looks to the future and defines aspirations
Mission
focuses on the present and near-future, and defines purpose
S.M.A.R.T. Goals
Target Market / Target Users
Demographic
Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers, etc.
Psychographic
Lifestyle, social class, personality-based segmentation
Usage-related / Behavioral
Timing of market launch – whether seasonal in nature, Life-cycle of product – period in which the product is favorably accepted in the market.
Competitive Target Analysis
(S.W.O.T. Analysis)
Competitive analysis
the process of identifying competitors in your industry and researching their different business strategies
S.W.O.T.
strengths
weaknesses
opportunities
threats
Product positioning
Strategy Canvas
Positioning
Marketing Mix
4P's
Product
Price
Place
Promotion
Green Strategies
Choose Sustainable Packaging
Be An Environment Advocate
Create Green Campaigns
Have A Recycling or Waste Reduction Programme
Create Greener Product
