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Lesson 8 - Coggle Diagram
Lesson 8
Green strategies
Create Greener Product
Have a recycling or waste reduction programme
Choose sustainable packaging
Be an environment advocate
Create green campaigns
S.W.O.T analysis
Strengths
Weakness
Oppurtunities
Threats
4P's of marketing mix
Product
Place
Price
Promotion
Goals/Objectives
Vision
Mission
S.M.A.R.T Goals
Specific
Measurable
Attainable
Relevant
Time-based
Target market
Demographic
Pyschographic
Usage-related/behavioural
Positioning
Compare product with similar existing product
List 5 factors and rate product compared to similar existing product