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Business Strategy - Coggle Diagram
Business Strategy
Green Strategies
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Create Green Campaigns
A business can actively encourage its consumers to participate in recycling programmes, such as the return of empty printer toner cartridges.
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Create Green Products
a company can create products that uses recycled materials, or from materials that are less resource-intensive that produces a lower carbon footprint.
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4 P's
Product
product should be differentiated from competitor’s products in terms of quality, quantity and intellectual property protection.
Place
product’s channels of distribution or how it is conveyed from the producer to the end user. product’s channels of distribution or how it is conveyed from the producer to the end user
Promotion
communicating the product attributes and the corporate image in the most favorable light to intermediary sellers and end users
Price
The correct price will ensure that we can cover all costs. At the same time, the correct price can help to generate sales.
Target Market
Demographic
Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers, etc.
Psychographic
Lifestyle, social class, personality-based segmentation
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Positioning
how your company’s product is being perceived in the minds of customers as compared to your competitors.
Strategy Canvas
a charting tool which compares how customers rate your product against similar products from other competitors.