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business strategies - Coggle Diagram
business strategies
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goals and objectives
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mission
A mission statement focuses on the present and near-future, and defines purpose.
S.M.A.R.T. Goals
specific, measurable, attainable, relevant, time-based
target market
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Psychographic
Lifestyle, social class, personality-based segmentation
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Competitive analysis
S.W.O.T. (strengths, weaknesses, opportunities, and threats)
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4P's marketing mix
Product, Price, Place and Promotion
Product
The product should be differentiated from competitor’s products in terms of quality, quantity and intellectual property protection
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place
Place refers to the product’s channels of distribution or how it is conveyed from the producer to the end user
Promotion
Promotion involves communicating the product attributes and the corporate image in the most favorable light to intermediary sellers and end users