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Business Strategies - Coggle Diagram
Business Strategies
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Target Market
When designing a product, it is important to bear in mind who the target user is, as we have emphasised in the Design Thinking process.
Demographic
Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers.
Psychographic
Lifestyle, social class, personality-based segmentation
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Goals/Objectives
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Mission
A mission statement focuses on the present and near-future, and defines purpose. It suggests what the organisation needs to do, and is not as general or broad unlike a vision statement.
Vision
A vision statement looks to the future and defines aspirations. It broadly states where the organisation aspires to go in the long run