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Business strategies - Coggle Diagram
Business strategies
Goals/Strategies
M = Measureable
Define Measureable assets.
S = Specific
Make goals clear & specific
A = Attainable
Confirm your goals are attainable
R = Relevant
Verify your goals are relevant
T - Time-Based
Set up a time-based plan
Green Strategies (what the business can do)
Choose Sustainable Packaging
Evaluate necessity of packaging
Use biodegradable materials
Be An Environment Advocate
Partner with environmental organizations
Demonstrate support for the environment
Recycling or Waste Reduction Programme
Encourage consumer participation
Example: Return of empty printer toner cartridges
Create Green Campaigns
Educate the public on sustainability
Create Greener Product
Use recycled or less resource-intensive materials
Lower carbon footprint
How to know if business is successful?
Sustained Business
Well-Known business
Wide presence of business
Having a business plan
Competitive Analysis ( S.W.O.T. )
W = weaknesses
O = opportunities
S = Strength
T = threats
Marketing Mix - 4P's
P =Price
Cost-plus pricing
Fair/parity pricing
Skimming price
Penetration price
P =Place
P = Product
Product Differentiation
Product Life Cycle
P =Promotion
Advertising effectiveness
Target market (bear in mind who the target user is)
Demographic
Age,Gender,Race,Education Level,Martial Status,Income Levels for potential customers
Psychographic
Lifestyle, social class, personality-based segmentation
Usage-related / Behavioral
Market Launch Timing (Seasonal) and Product Life-Cycle (Market Acceptance Period)
What if you got a great idea?
Capture attention in 30 secconds (stand out from crowd)
Dont be afraid to share your ideas
Positioning BY Strategy Canvas
What is positioning?
Positioning: Perception of your product in customers' minds compared to competitors.