Business Strategies

SMART Goals

Specific :Make goals clear and specific

Measurable: Define measurable assets

Attainable: Confirm your goals are attainable

Relevant: Verify your goals are relevant

Time based: Set up a time based plan

Target Market

Demographic: Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers


Psychographic: Lifestyle, social class, personality based segemention


Usage related/ behavioral: Timing of market launch whether seasonal in nature.

SWOT

Strength, Weakness, Opportunities, Threats

Competitive analysis: Process of identifying competitors in industries and researching their different business strategies.

Positioning and Strategy Canvas

Positioning: How the company's product is being perceived in the minds of customers as compared to your competitors

Strategy Canvas: Compares how customers rate your product against similar products from other competitors.

4Ps

Product

Price

Place

Promotion