Business Strategies
SMART Goals
Specific :Make goals clear and specific
Measurable: Define measurable assets
Attainable: Confirm your goals are attainable
Relevant: Verify your goals are relevant
Time based: Set up a time based plan
Target Market
Demographic: Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers
Psychographic: Lifestyle, social class, personality based segemention
Usage related/ behavioral: Timing of market launch whether seasonal in nature.
SWOT
Strength, Weakness, Opportunities, Threats
Competitive analysis: Process of identifying competitors in industries and researching their different business strategies.
Positioning and Strategy Canvas
Positioning: How the company's product is being perceived in the minds of customers as compared to your competitors
Strategy Canvas: Compares how customers rate your product against similar products from other competitors.
4Ps
Product
Price
Place
Promotion