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Business Strategies - Coggle Diagram
Business Strategies
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Marketing Mix (4Ps)
Promotion
Involves communicating the product attributes and the corporate image in the most favorable light to intermediary sellers and end users
Product
Refers to product differentiation. ( Quality, Quantity and Intellectual product protection)
Price
The correct price will ensure that we can cover all costs. At the same time, the correct price can help to generate sales
Place
Refers to the product’s channels of distribution or how it is conveyed from the producer to the end user
Target Market
Psychographic
Lifestyle, social class, personality-based segmentation
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Demographic
Age, gender, race, education level, marital status, income levels of potential customers
Positioning
How your company’s product is being perceived in the minds of customers as compared to your competitors
Strategy Canvas
Charting tool which compares how customers rate your product against similar products from other competitors.
Goals
S.M.A.R.T Goals
Specific, Measurable, Attainable, Relevant, Time-Based
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