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BUSINESS STRATEGIES - Coggle Diagram
BUSINESS STRATEGIES
GOALS/OBJECTIVES
Vision
. Looks to the future and defines aspirations
. Boardly states where the organisation aspires to go in the long run
. eg. Nike
Mission
. Focuses on present + near-future + defines purpose
. Suggests what the organisation needs to do
. More scoped, identifies certain areas business needs to look into to fulfil a particular purpose
. eg. Nike
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SUCCESSFUL
WHY
. Wide presence of business
. Sustained business
. Well-known business
. Listed companies may indicate public confidence
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TARGET MARKET
. Must know who target user is
. Use personas to represent target users
. Provide demographic information, their goals + challenges, buying behaviours
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GREEN STRATEGIES
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WHAT
. Create greener products
. Having recycling/waste reduction programme
. Choose sustainable packaging
. Be an environment advocate
. Create green campaigns
MARKETING MIX - 4P'S
. Set of controllable variables that must be managed to satisfy target market + achieve organisation objectives
. 4Ps: Product, Price, Place, Promotion
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