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business strat - Coggle Diagram

- - - - penetration pricing
      - fair/parity pricing
      - skimming price
      - Cost-plus pricing
- - - - make goals clear and specific
    - - define measurable assets
    - - confirm your goals are attainable
    - - verify your goals are relevant
    - - set up a time based plan
- - - - ability to penetrate and adapt to various markets, ensuring consistent revenue streams from diverse geographic locations. This widespread availability also reflects strong brand recognition and logistical prowess, further cementing its status as a market leader.
    - - exemplifying long-term resilience and adaptability. Their sustained success indicates a robust business model capable of weathering economic fluctuations and evolving industry demands, making them paragons of stability and reliability.
    - - pervasive marketing and consistent customer experiences worldwide. This widespread recognition not only drives consumer trust and loyalty but also highlights the company’s effective branding and market saturation strategies.
    - - pervasive marketing and consistent customer experiences worldwide. This widespread recognition not only drives consumer trust and loyalty but also highlights the company’s effective branding and market saturation strategies.
- - - - Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers, etc.
    - - Lifestyle, social class, personality-based segmentation
    - - Timing of market launch – whether seasonal in nature, Life-cycle of product – period in which the product is favorably accepted in the market.
- - - - what?
        
        analysis is one framework that can be used to evaluate a company's competitive position. By evaluating the strengths and weaknesses of your competitors, you can capitalise on your competitors’ weaknesses and enhance your company’s strengths when launching and marketing your products. Importantly, it can help your company build up and sustain your competitive advantages.
      - internal
        
        Strengths
        
        products
        processes
        environmental friendly
        cost
        what features do you offer that others don't have
        
        Weaknesses
        
        what features are lacking when compared to others
        possible improvement for processes
      - external
        
        Opportunities
        
        in capabilities of competitors
        trend
        up and coming related tech
        changing buying habits of consumers
        
        Threats
        
        new competitors coming up
        are existing competitors claiming more market share
        possible change in legislation
        Use PESTLE analysis - Political, Economic, Social, Technological, Legal and Environmental analysis.
- - - - charting tool which compares how customers rate your product against similar products from other competitors. In a strategy canvas, the vertical axis represents the low and high ratings of the customers regarding the product, while the horizontal axis represents the various factors of competition (features, cost, design, quality, etc).