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Business Strategies - Coggle Diagram
Business Strategies
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Goals / Objectives
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S.M.A.R.T. Goals
Specific, Measurable, Achievable, Relevant, and Time-Bound.
Target Market
Demographic
demographics such as age, gender, race, education level, marital status, income levels of potential customers
Psychographic
Lifestyle, social class, personality-based segmentation
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Competitive Analyisis
Competitive analysis is the process of identifying competitors in your industry and researching their different business strategies.
S.W.O.T. (strengths, weaknesses, opportunities, and threats)
Positioning
Positioning is how your company’s product is being perceived in the minds of customers as compared to your competitors.
Strategy Canvas, a charting tool which compares how customers rate your product against similar products from other competitors.
Marketing Mix
Manufacturing Cost – Tooling, Material, Labour, Packaging
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