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buisness strategies - Coggle Diagram
buisness strategies
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SWOT analysis
weaknesses
what features are u lacking in your product as compared to your competitors pssoible improvement for processes
opportunities
in capabilities of competitors, trend , up and coming related technology, changing buying habits of consumers
strengthens
-products proceesses environmental friendly cost what features do you offer that competitors dont have?
threats
new competitors coming up, are existing competitors claimiing more and more market share? use PESTLE analysis-political economic, social, technological, legal and environmental analysis
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product positioning
A common tool that is used to demonstrate positioning is the Strategy Canvas, a charting tool which compares how customers rate your product against similar products from other competitors.
In a strategy canvas, the vertical axis represents the low and high ratings of the customers regarding the product, while the horizontal axis represents the various factors of competition (features, cost, design, quality, etc).
marketing mix (4ps)
4Ps: Product, Price, Place and Promotion.
place
manufacturing, transportation, warehousing, wholesaling and retailing considerations.
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product
quality, quantity and intellectual property protection.
price
Manufacturing Cost – Tooling, Material, Labour, Packaging
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(1) penetration pricing, (2) fair/parity pricing, (3) skimming price, and (4) Cost-plus pricing.