Please enable JavaScript.
Coggle requires JavaScript to display documents.
Business Strategy - Coggle Diagram
Business Strategy
Business Plan
Goals/Objective
Vision
A vision statement looks to the future and defines aspirations. It broadly states where the organisation aspires to go in the long run
Mission
A mission statement focuses on the present and near-future, and defines purpose. It suggests what the organisation needs to do, and is not as general or broad unlike a vision statement
-
-
-
Strategy Canvas
Positioning : is how your company’s product is being perceived in the minds of customers as compared to your competitors.
Marketing Mix - 4P's
4Ps: Product, Price, Place and Promotion.
Green Strategies
Create Greener Product - For example, a company can create products that uses recycled materials, or from materials that are less resource-intensive that produces a lower carbon footprint.
Have A Recycling or Waste Reduction Programme - A business can actively encourage its consumers to participate in recycling programmes, such as the return of empty printer toner cartridges.
Choose Sustainable Packaging - A company can decide if packaging is necessary, if at all. Did you know deodorant used to be packaged in cardboard boxes? These days, you grab them off the shelves without the boxes! As another example, caters provide bio-degradable cutleries these days.
Be An Environment Advocate - By adopting or partnering certain organisations, companies can demonstrate their conviction towards supporting the environment.
Create Green Campaigns - These campaigns aim to reach out to the public to help them learn about sustainability.
-
-