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Lesson 8 (Business Strategies) - Coggle Diagram
Lesson 8 (Business Strategies)
S.M.A.R.T. Goals
Attainable
Relevant
Measurable
Time-Based
Specific
Target Market
Psychographic
Lifestyle, social class, personality-based segmentation
Behavioral
Timing of market launch – whether seasonal in nature, Life-cycle of product – period in which the product is favorably accepted in the market.
Demographic
Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers
S.W.O.T.
Weaknesses
Opportunities
Strengths
Threats
process of identifying competitors in your industry and researching their different business strategies. You can use this information compare your company's strengths and weaknesses against your competitor companies.
Marketing Mix 4Ps
Place
Promotion
Product
Price
The marketing mix is a set of controllable variables that must be managed to satisfy the target market and achieve the organisation objectives.
Green Strategies
Choose Sustainable Packaging
Be An Environment Advocate
Have A Recycling or Waste Reduction Programme
Create Green Campaigns
Create Greener Product
The importance of sustainability is so these actions make a real difference to the place we live in. By actively carrying out sustainable actions, it can reduce carbon footprint and the amount of toxins released into our world, making it safer. Also important as it ensures that resources are consumed in a sustainable manner to avoid rapid depletion and hence disruption of product supply to customers.