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Business Strategies - Coggle Diagram
Business Strategies
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S.W.O.T
Strength: Product, Processes, Environmental friendly, Cost
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Opportunities: In capabilities of competitors, Trends, Up and coming related technology
Threats: New competitors coming up, existing competitors claiming more and more market shares
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Target Market
Target Users
Demographic: relevant demographics such as age, gender, race, education level, marital status and income levels of potential customers
Psychographic: Lifestyle, social class, personality-based segmentation
Usage-related/Behavioral: Timing of launch market, period in which the product is favorably accepted in the market.
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Marketing Mix
4 Ps of Marketing Mix
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Price: Cost-plus pricing, Fair/parity pricing, Skimming Price and Penetration Price
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