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BUSINESS STRATEGIES - Coggle Diagram
BUSINESS STRATEGIES
GOALS
ATTAINABLE - Confirm your goals are attainable
RELEVANT - Verify your goals are relevant
MEASURABLE - Define Measurable assets
TIME- BASED - Set up a time-based plan
SPECIFIC - Make goals clear and specific
GREEN STRATEGIES -
Create Greener Product
Be an environment advocate
Create Green Campaigns
Have a recycling or waste reduction programme
Choose sustainable packaging
MARKETING MIX
PRICE
product differentiation
cost plus pricing
penetration price
PLACE
PRODUCT
Product lifestyle
PROMOTION
skimming price
COMPETITIVE ANALYSIS
WEAKNESS
OPPORTUNITY
STRENGTHS
THREATS
TARGET MARKET
PHYSCOGRAPHIC - Lifestyle, Social class, personality based segmentation
BEHAVIORAL - Timing of market launch
DEMOGRAPHIC - Consider relevant demographics