Please enable JavaScript.
Coggle requires JavaScript to display documents.
Business strategies - Coggle Diagram
Business strategies
-
Goals and strategies
Vision
A vision statement looks to the future and defines aspirations. It broadly states where the organisation aspires to go in the long run
-
Mission
A mission statement focuses on the present and near-future, and defines purpose. It suggests what the organisation needs to do, and is not as general or broad unlike a vision statement
Target market
Demographic
Consider relevant demographics such as age, gender, race, education level
Psychographic
Lifestyle, social class, personality-based segmentation
-